White Papers

A New Vision of Sales Effectiveness (404.61 KB)
Over the past ten years, sales and marketing have invested heavily in CRM and other sales tools that have focused on sales efficiency and tracking sales activity and yet sales performance continues to drop. What's needed is a new approach that focuses on Sales Effectiveness. This paper outlines a new vision for achieving sales effectiveness.

A New Vision of Sales Knowledge Management (217.29 KB)
There are two key components required to achieve the Sales Effectiveness, Sales Readiness and Sales Knowledge Management. This paper outlines the key components required to successfully deploy and benefit from a Sales Knowledge Management solution.

A New Vision for Sales Readiness (480.47 KB)
There are two key components required to achieve Sales Effectiveness, Sales Readiness and Sales Knowledge Management. This paper outlines the key components required to successfully deploy and benefit from a Sales Readiness solution. As Gartner points out, to be effective, organizations need a new vision of sales that treats sales readiness as a process of continuous learning. This paper offers a new vision for readiness that includes improving the efficiency and effectiveness of sales and partner teams by combining effective formal training with contextual, continuous learning and knowledge-sharing.

Case Studies

Software Provider Implements Social Business Software for Collaborative Sales Enablement (275.81 KB)

Data Sheet

SellingEdge.com (696.55 KB)
SellingEdge.com empowers sales professionals to sell more by speeding the sales readiness process and by providing them with the sales knowledge and expertise they need to accelerate and close more deals. Please click the link above to download the brochure.

Instructions to view Webinars

SellingPower & OutStart discuss sales training effectiveness >