CONTACT:

Traci Massaro OutStart 978-255-1231 tampublicrelations@comcast.net

Kerri Renshaw OutStart 617-897-6800 krenshaw@outstart.com

BOSTON, June 12, 2007—OutStart, the leading provider of eKnowledge software solutions, today announced OutStart SellingEdge.com, an on-demand sales and marketing knowledge management solution that helps revenue producing teams sell more by providing them with the just-in-time knowledge required to facilitate and accelerate buying cycles. 

The lack of accurate, timely knowledge and the time spent looking for this knowledge is a major reason for low sales productivity.  According to a Cahner’s survey, 58% of buyers report that sales reps are unable to answer their questions effectively. Additionally, 40% of sale professional’s time is spent finding the information and knowledge required to do their jobs.

“OutStart SellingEdge.com helps sales teams sell more by rapidly providing them the knowledge they need to drive buying cycles forward, differentiate themselves from competition through the timeliness and relevance of the knowledge, and by freeing up more time to sell as they are not wasting time looking for knowledge,” said Dave Stein, founder, CEO, ES Research Group, Inc."

OutStart SellingEdge.com delivers a complete sales and marketing knowledge management solution that:

• Creates a collaborative environment connecting revenue teams with their peers to facilitate sharing of best practices. 
• Enables sales professionals to readily identify and obtain knowledge from experts, reducing both the time and effort to get expert knowledge.  Workflow insures that accurate answers are provided in a timely basis.
• Captures knowledge organically as it is shared by peers and experts without changing the way people work, thus eliminating the need for experts to repeatedly answer the same question and insures that knowledge shared once is available to the entire sales team. 
• Uses everyday tools, such as Outlook, so that questions can be asked and answered within a commonly used program making it easy and natural for users. 
• Provides instant 24x7 self-service access to already captured or contributed knowledge.
• Integrates with existing knowledge sources, such as file systems, CRM and transactional databases, corporate learning systems, and even intranets and public web sites, providing one virtual source for all crucial sales knowledge.
• Delivers on-demand sales readiness through the delivery of training at any time that reduces time to proficiency while maximizing learning effectiveness.

"We plan to replace the many disparate sales tools that we use today with OutStart SellingEdge.com,” said Julie Thomas, president and CEO of ValueVision.
"We find the community aspects of the application particularly helpful for identifying experts and encouraging collaboration and are very excited to roll out the solution to all of our sales professionals."

“Top sales producers always seem to either have the answer to critical questions or know exactly where to go for the answer,” said Massood Zarrabian, president and CEO of OutStart. “The challenge for companies is making the rest of the sales team experts too.  This is exactly what OutStart SellingEdge.com does. It provides each sales professional with access to the right knowledge at the right time to enable them to perform just like their organization’s top sales producers. Now each sales member will have the knowledge to accelerate buying cycles and create significant competitive differentiation, resulting in more sales, faster.”

Pricing and Availability
OutStart SellingEdge.com is available immediately as an on-demand, SaaS offering with individual deployments ready to go in just a few days.  Pricing is on a per-user/per-month basis. 

About OutStart

OutStart software powers formal and on-demand knowledge sharing and learning solutions that enable knowledge workers – such as sales and marketing professionals, partners and customers  – to perform their roles far more efficiently and effectively.  Autodesk, British Telecom, Caremark, Kronos, Motorola, NextGen, Steelcase,  TravelClick, the U.S. Navy, Verizon Wireless and others rely on OutStart to increase individual and organizational performance, improve knowledge transfer and lower operating costs.  Located in Boston, Mass., OutStart has offices throughout the US and Europe and can be found on the web at www.outstart.com.