OutStart Shares Insights on Transforming Customer Relationships in Social CRM Roundtable

Boston – August 23, 2010 – On August 25, Jeff Heine, vice president of sales for OutStart, will participate in a roundtable discussion produced by DestinationCRM and CRM Magazine entitled, “Get Ready for Social CRM.”  To demonstrate how organizations can transform their customer relationships, Heine will draw upon his experiences helping enterprises apply social business software to improving business performance.  Individuals who would like to attend the free webinar can register today.

The focus of the roundtable discussion is to explain the necessary tools organizations need to succeed in a social CRM world.  Joining Heine in the discussion are David Myron, editorial director for CRM Magazine; John Bastone, global product marketing manager at SAS; and, Gary McNeil, vice president of marketing at Parature.  The discussion will occur on Wednesday, August 25 at 2:00pm ET.  

Social business software can transform the relationship between the enterprise and the customer, whether in a B2B or B2C environment.  Customers want to be empowered to interact with a range of sources and people to learn about products and services, resolve issues, and contribute their own opinions and expertise.  OutStart Participate helps organizations connect with their customers to increase customer satisfaction, drive business and reduce costs.     



Jeff Heine
, Vice President of Sales, OutStart
“Social business software platforms, like OutStart Participate, enable organizations to build better customer relationships and dramatically improve how they sell, support, deploy, and service their products.  Attendees of this discussion will come away with information on how to listen to and engage with their customer-base using social business software and transform those conversations into real business results.”  


About OutStart
At OutStart, we’re out to solve a big problem.  Most organizations posses a wealth of underutilized collective intelligence around their products, services and processes.  This underutilization negatively impacts employees, customers and partners, costing precious time and money while hindering performance.  Said simply, “what your people don’t know will hurt you.”  OutStart’s social business software, mobile and learning solutions act like a lifeline: connecting people to the know-how, creativity and learning they require to be efficient, effective and agile.


Since its inception in 1999, and backed by leading venture capital firms, OutStart has matured into a profitable and rapidly growing company with an impressive range of customers who are surpassing expectations and delivering exceptional business results.  The company is honored to have customers like Autodesk, BB&T, Boeing Company, BT, CVS Caremark, DIRECTV, General Dynamics, Hewlett-Packard, Internal Revenue Service, McDonald’s, MetLife, Prudential, Australian Defence Force, U.S. Navy, UK Ministry of Defence, Verizon Wireless and Yum! Brands.  To learn more about OutStart, visit the company on the web at www.outstart.com.  You can also read the blog at http://blog.outstart.com and follow us on Twitter at http://twitter.com/outstart.



Media Contact:
Kelby Troutman
617 897 6833