Leadership
Massood Zarrabian
President and Chief Executive Officer
Massood joined OutStart as President and CEO in March of 2001 with more than twenty-five years of technology and management experience. Under his leadership, OutStart has grown from a newly funded software company with one product and a handful of customers to a market leader with strong revenues and hundreds of customers. During his short tenure with OutStart he has overseen five successful mergers and acquisitions. Prior to OutStart, he was President of the eService Division of Broadbase Software, a leading provider of eCRM solutions. Before that, as President and CEO of Servicesoft, a leading provider of intelligent eService solutions, he directed the successful merger with Broadbase Software. Massood held executive positions with Lewtan Technologies Inc. and Cayenne Software, Inc.. He has also held a number of senior management positions at Computervision Corporation.
Massood graduated from the Massachusetts Institute of Technology with a Bachelor of Science degree in civil engineering.
John Alonso
Founder and Chief Technology Officer
John is an innovator and entrepreneur, who co-founded OutStart and has been a key force in the development and implementation of its strategic vision, as well as serving as a chief architect of OutStart LCMS. John was an early adopter and evangelist of a broad range of standards, including learning technologies, metadata, and technical documentation and is an active contributor to a number of these including ADL (SCORM), AICC and MedBiq. John is a noted speaker and educator on learning and knowledge-sharing issues as well as standards. All told, John has over 25 years of software development and over 10 years of instructor experience. Prior to OutStart John ran course development for a large software company. Early in his career, John spent over 10 years in the Oil and Gas Sector, providing software solutions to large capital projects.
Michelle Bruce
Chief Learning Officer and Vice President, Services
Michelle has diverse experience in education, training, marketing, and management. As a co-founder of OutStart, Michelle has been instrumental in the design and implementation of OutStart LCMS. She also spearheaded the creation of OutStart's development methodology RED™ (Rapid Education Development). Prior to founding OutStart, Michelle's experiences include: Education Evangelist at Sybase, Educational Consultant for various universities implementing e-learning initiatives, Technology Coordinator in the K-12 setting, and teacher at both university and high school levels.
Michelle received her bachelor's degree in mathematics/education from Florida State University and her master's in Instructional Technology from the University of Georgia.
Maria D’Alessandro
Director, Human Resources
Maria brings more than 25 years of human resources management experience to OutStart. Prior to joining OutStart, Maria led the Human Resources function for Universal Studios Orlando's Sales, Marketing, Finance and IS Divisions. In 1996 she joined America's Health Network. During her tenure as Vice President of Human Resources, the network grew from 25 to 300 employees in 7 cities across the country. Previous human resources experience includes many years in the retail industry in Western New York working for divisions of W R Grace and Federated Department stores.
Maria graduated from the University of Buffalo with a degree in Business Administration.
Jeff Heine
Vice President, North American Sales

Jeff leads the North American Sales Team and is charged with growing sales for OutStart’s Learning, Social Business Software and Mobility solutions as well as managing existing customer relationships. Jeff’s leadership at OutStart has ranged from helping launch new products and securing lighthouse accounts to building a strong sales team and executing growth from merged businesses. Jeff has more than 15 years of sales and leadership experience with a number of emerging Hi-Tech Companies including Guidewire Software, Endeca, Jacada, and CCCIS and was involved in two successful IPO’s at Jacada and CCCIS. Jeff is known for innovation, creating consistent and sizeable revenue growth, and a collaborative and disciplined approach to sales and leadership.
Jeff graduated from Bradley University with a Bachelor of Science degree in Pre-Law and Criminal Justice and received a select Business Professional certification from Hecht & Associates for his work in the Business Professionals Course and Leadership, Entrepreneurship, Innovation and Power business community.
Rob Lubash
Chief Financial Officer
Rob joined OutStart in 2001 as Vice President, Corporate Controller and has played a key role with the company since its early days. Prior to OutStart, he served as Corporate Controller for Servicesoft until its acquisition by Broadbase Software. Rob also held several positions within Infinium Software, including Corporate Controller. Earlier in his career, he worked in the internal audit department for Armstrong World Industries of Lancaster, Pennsylvania.
Rob graduated from Pennsylvania State University with a bachelor's degree in Accounting and is a certified public accountant.
Randy McLean
Vice President, Development
As Vice President, Development, Randy is responsible for the leadership of Research, Development and Quality Assurance for OutStart products, In this role, Randy builds, manages and motivates his team to take best advantage of technologies, innovate and deliver highly competitive offerings. Prior to joining the company, Randy was Vice President of Solutions Delivery for Cactus Commerce, Vice President of Operations with BlueDrop Learning, and The E*Commerce Partner at Sierra Systems. Randy's focus through-out his career has been in the area of emerging technologies, the commercialization of new business opportunities, and the mentorship of teams that support these initiatives.
Matthias Schulz
Vice President, European Sales
Matthias joined OutStart in 2006 as Manager for Germany, Austria and Switzerland. He has built and rapidly grown our presence in this region. With his European team, he is now responsible for growing our European business, including the management of our locations in various European countries and caring about several hundred European customers.
Before joining OutStart, Matthias was founder and CEO of German based e-Learning company X-Pulse which he ran for more than 8 years. Since 1992 he was successfully consulting and developing more than 100 projects for cross-media information and learning systems for companies like Audi AG, RWE Systems, DATEV and ZF. He is well connected with internal recognized experts for learning and knowledge sharing. Matthias holds a Master's degree in Business Administration.
Jeffrey Whitney
Vice President, Marketing
As worldwide head of marketing for OutStart since 2004, Jeff plays a key role in establishing and growing OutStart’s leadership positions in the social business, learning, and mobile content markets. Jeff joined OutStart from Beacon-Worldwide, where he served as a senior partner and chief marketing officer working with high tech product and services companies to increase their revenues through improved sales and marketing processes. Prior to Beacon-Worldwide, Jeff held vice president of marketing positions with a number of successful software companies, including Servicesoft, Bluestone, and Broadbase Software. At Servicesoft, as vice president of marketing and partners, Jeff helped to lead the company to market leadership and an acquisition by Broadbase Software for $651 million.
Jeff graduated from Westminster College with a Bachelor of Science degree in Mathematics.