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Social Business Software: Realizing the Potential of Web 2.0 in the Enterprise
For the business community, the potential of the social networking phenomena is tantalizing. Yet learning where to start, how to best apply Web 2.0 models and what is needed in a true social business platform can be a challenge. This white paper taps into OutStart’s decade of experience working with clients to deploy SBS solutions and features several business use cases that show how social business software can have significant impact. It also looks at the social capabilities required for the enterprise and the metrics that can be used to justify and measure the value of these social software solutions.


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