OutStart Sponsors Social Media for Business Executives Roundtable; Social CRM Industry Analyst Allen Bonde Leads Discussion of Executive Experiences, Successes and Challenges Applying Social Media and Web 2.0 Models

Boston – April 19, 2010 On April 21, OutStart is sponsoring an executive roundtable event on Social Media for Business hosted at Hewlett-Packard.  Led by social CRM industry analyst Allen Bonde of Evoke CRM Partners, this event brings together an intimate group of customer service, training and marketing leaders for a half-day session to share their experiences, successes and challenges applying social media and Web 2.0 models in their business, and hear about some of the latest trends and best practices.   For additional details about the event and confirmed speakers, please read Allen Bonde’s blog post, Social media roundtable at HP next week - speakers and topics.

OutStart is currently inviting participants to join us on April 21 at Hewlett-Packard in Cupertino, CA. While this is an invitation-only event, if you are interested in attending, or learning about potential future get-togethers, please let us know.


Allen Bonde, Managing Director at Evoke CRM Partners

"Our Social Media for Business roundtables were developed with the philosophy that great ideas - and good discussions - result from bringing together diverse perspectives on an emerging topic like social media, in a comfortable, small-group setting.  Mix in some real-world examples and domain experts like Esteban Kolsky and I have as much fun listening as I do facilitating these sessions!"

Jeff Whitney, VP of Marketing, OutStart

“As a company focused entirely on enabling organizations to more effectively connect their people to the know-how, creativity and learning they require, OutStart is keenly aware of the opportunities social business software presents in the enterprise.  We also recognize that despite all the buzz, this is new territory for many organizations.  The Roundtable was created to help attendees connect to and draw upon the experiences of experts and peers.”


About OutStart

At OutStart, we’re out to solve a big problem. Most organizations posses a wealth of underutilized collective intelligence around their products, services and processes. This underutilization negatively impacts employees, customers and partners, costing precious time and money while hindering performance. Said simply, “what your people don’t know will hurt you.” OutStart’s social business software and learning systems act like a lifeline:  connecting people to the know-how, creativity and learning they require to be efficient, effective and agile.

Since its inception in 1999, and backed by leading venture capital firms, OutStart has matured into a profitable and rapidly growing company with an impressive range of customers who are surpassing expectations and delivering exceptional business results. The company is honored to have customers like Autodesk, BB&T, Boeing Company, BT, CVS Caremark, DIRECTV, EDS, General Dynamics, Internal Revenue Service, McDonald’s, MetLife, Prudential, Australian Defence Force, U.S. Navy, UK Ministry of Defence, Verizon Wireless and Yum! Brands.  To learn more about OutStart, visit the company on the web at www.outstart.com. You can also read the blog at http://blog.outstart.com and follow us on Twitter at http://twitter.com/outstart.



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Media Contact:
Kelby Troutman
617 897 6833