Recorded Webinar Registration

Making Social Media Work - Taking a long view on customer communities and social software in the enterprise
Communities and social software have the potential to transform the way organizations sell, support, deploy and service their products. Going “social” can improve sharing and access to knowledge, and signal to the market that you are listening to customers and want to involve them in product innovation. But with all the hype around social media, a short-term view can lead to very public missteps. Building the right plan and team, and having the right technical foundation and partnerships is essential to take advantage of the full value of communities and create lasting value for your business and customers. (recorded on Nov. 18, 2009)


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