Recorded Webinar Registration

Turning Knowledge into Sales – featuring ES Research
ES Research analyst explains how the lack of accurate, timely knowledge and the time wasted looking for knowledge is a major reason for low sales productivity. With help from the Web, buyers have a deeper understanding of issues and competitive offerings before ever engaging a sales executive. To gain a competitive edge and be effective in this new environment, sales must deliver value by providing buyers with highly relevant, timely knowledge. ES Research discusses:
• The Sales Knowledge Tiers That Correlate to Sales Productivity
• How to Regain Control in an "Info-Age"
• Driven Sales Environment
• Steps to Accelerate Buying Cycles


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